What emerged was "Beer Beer, Truck Truck," in which Birge takes Chambers' jesting chorus and turns it into a genuinely sweet ballad. Birge signed with RECORDS Nashville and had a studio version recorded by February. He posted another TikTok of himself playing the full version from his car speakers- that got 2.6 million views-and that's when "almost every record label in Nashville started calling me, asking to take meetings," he says. "So we got on his computer and recorded a demo in like three hours," Birge says. In early January, Birge called his friend and producer, Ash Bowers, and asked him to come over and help him record the song. TikTok has not, in fact, killed the radio star People made it clear they wanted to hear a full song. He posted a stitch of him singing the new version in December 2020, and it quickly took off. That same day, Birge wrote a melody for the chorus and added a few more lines. "And even though she is kind of doing it in jest-that 'beer beer, truck truck' hook she did off the top-I feel like that could be something that could burn in your brain and be a big country hook, so I kind of took it and ran with it." "We always say that the best country songs are the ones that get stuck in your head, that are easy to remember, that you can sing back after one ," he says. To Birge, Chambers' TikTok parody poking fun at the genre his life revolves around had all the ingredients for a bonafide country hit. "We had finished writing for the day and he was like, 'Dude, you just need to get on Tiktok and put your songs on there,' which was like the last thing I expected," Birge says-but he ended up taking the advice. It was at a writing session with fellow country artist Clay Walker, one of his idols, when Birge first learned about TikTok as a tool to grow his platform. Until February of this year, Birge was one half of the country duo Waterloo Revival, but was unsatisfied with its level of success at that point, he was having more luck writing for other artists and was considering ending his singing career altogether. When country artist George Birge, one of the 5.6 million viewers, first saw the video, he was at a crossroads in his career. The video went viral it currently has 1.8 million likes, over 67,000 shares, and 27,000-plus comments-many of which were polarized, either praising Chambers for her humor and cultural insight or criticizing her for what they thought was an unfair reduction of the genre. As for her female country artist? Yeah, she killed her cheating husband. In October 2020, she posted a video of herself depicting a male country artist, singing the lyrics "beer beer, truck truck, girls in tight jeans," with the caption "men in country music," above her head. "And then women's country is like revenge songs on their cheating husbands."Ĭhambers, a music teacher with a popular TikTok account where she posts educational and social justice related content, decided to poke fun at this stereotype. "A lot of men's country is 'the beers' and 'the trucks' and that kind of thing," Erynn Chambers says. Meanwhile, in " Body Like a Backroad," Sam Hunt sings about how his partner has "hips like honey" and about the "way she fit in them blue jeans."Īnd again in " No Body, No Crime," Taylor Swift and HAIM tell the tale of a woman avenging her best friend's murder at the hands of an unfaithful husband-and then destroying all the evidence. Blake and his boys keep it country by drinking ice cold beers while "runnin' them red dirt roads out, kicking up dust." In " Boys 'Round Here," Blake Shelton sings about how he and his friends aren't like your normal guys who listen to The Beatles or do the Dougie. "I destroyed everything he loved-and then I killed him" "Beer Beer, Truck Truck" is not the first song to spring from TikTok to the radio, but here's how it all came together over the last 10 months. It was one of the top 10 most added new singles for country radio on the day it was sent to stations last week. Birge added a melody and a few more lyrics, and a coy tagline: "if this blows up ill finish the song and release it."īirge was right on both accounts: His TikTok did blow up, and the full version of the song, which he released in June, is currently a minor hit. He was stitching a video posted by fellow TikToker Erynn Chambers, in which she satirizes the difference in subject matter that men and women in mainstream country music typically sing about. "Could be a hit," country artist George Birge says with a shrug and a smile at the end of a TikTok video from last year.
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